Here’s an exclusive for all you lucky lunchtime lurkers, the premiere of We Were Evergreen’s brand new video Belong is happening right here, right now. Rather than a smörgåsbord of poignant close-ups and intricate instruments, We Were Evergreen has kicked it up a notch by joining forces with the ever brilliant, Kate Moross for the visuals.
We’re treated to a medley of psychedelic shades, simple lettering and joyous beats all working melodiously with each other. Having worked with the musical trio on their artwork previously, the video seemed like the next logical step. “After completing the single and album work with We Were Evergreen we were excited to bring the print work to life with animation.”
Studio Moross goes onto say: “For the lyric video we took the collaged layers and typography from the campaign and created a simple textural video that plays close attention to the syllables and musical details within the song. The end result is a simple visualiser that is a perfect continuation of our collaboration with the band, and adds more dimension to the aesthetic of the campaign.” The animation fits perfectly with the ethos behind the song. A seamless blend of creativity and enjoyment, it’s the perfect antidote to the Monday morning blues.
- Swiss zine highlights the many times The Simpsons has predicted the future
- Twelve studio’s rippling identity for Beijing new media studio
- Mumbai-based artist Yashasvi Mathis' unconventional take on the world
- Gufram, the iconic funhouse bridging the gap between design and art
- Active Arab Women: Lara Al-Hadeedi records the determination of sporting Kuwaiti women
- Meet the French illustrator creating part-animal, part-human Frankenmonsters
- Sagmeister & Walsh rebrands fashion label Milly to reflect its "edgy" new personality
- Dominic Wilcox designs art exhibition for dogs (plus exclusive artist sketches)
- Jaemin Lee’s gloriously retro exhibition identities and poster designs
- James Jean’s phantasmagorical world of technicolour fever dreams
- The Refugee Nation Olympic flag was inspired by a lifejacket
- Things: the inspiring post that got us through the long hot summer nights of August