Here’s an exclusive for all you lucky lunchtime lurkers, the premiere of We Were Evergreen’s brand new video Belong is happening right here, right now. Rather than a smörgåsbord of poignant close-ups and intricate instruments, We Were Evergreen has kicked it up a notch by joining forces with the ever brilliant, Kate Moross for the visuals.
We’re treated to a medley of psychedelic shades, simple lettering and joyous beats all working melodiously with each other. Having worked with the musical trio on their artwork previously, the video seemed like the next logical step. “After completing the single and album work with We Were Evergreen we were excited to bring the print work to life with animation.”
Studio Moross goes onto say: “For the lyric video we took the collaged layers and typography from the campaign and created a simple textural video that plays close attention to the syllables and musical details within the song. The end result is a simple visualiser that is a perfect continuation of our collaboration with the band, and adds more dimension to the aesthetic of the campaign.” The animation fits perfectly with the ethos behind the song. A seamless blend of creativity and enjoyment, it’s the perfect antidote to the Monday morning blues.
- Designer Collin Fletcher’s rich portfolio of music-related projects
- Mainframe turns the movements of recognisable objects on their head
- Local Characters: Anna Kulachek typographically depicts her hometown of Moscow
- Illustrator and animator Steph Hope’s cast of weird and wonderful characters
- Interactive magazine The Exposed searches for utopia in issue two
- Street View: Photographs of Urban Life, displays 100 years of photography
- Netflix launches new documentary series Abstract: The Art of Design with a stellar lineup
- Too Fast To Think: why switching off unlocks creativity
- Maciej Dakowicz's photographs capture unexpected, serendipitous moments
- Juventus football club given a new identity by Interbrand
- Maziyar Pahlevan’s monochrome portfolio is full of typographic experiments
- Tokyo illustrator Okamura Yuta and his endearing brush-and-ink characters