Never a brand to risk complacency, Kenzo are pushing the boat out yet again this season to scale the parameters of the online store. They’ve created an elaborate narrative to accompany the online shopping destination of their pre-autumn 2014 collection, cooking up a fictional exhibition of which all but one of the featured artworks is stolen by the show’s star the night before it opens. In this story the exhibition opens anyhow, and the works are replaced with film footage of the thieves – Sudanese-American model Grace Bol and her accomplice – at work, with a sack full of their booty and all.
They enlisted Partel Oliva to direct the sultry, sinister but ever artful films, while the web and 3D mastery was the work of designer Kim Boutin and David Broner. Sound tricky? It is a bit, and the interactive website, while snazzy and undoubtedly innovative, has the potential to falter at an impatient hand or a slow connection. Still, you can only admire the extent of the brand’s concept and the thoroughness with which the idea has been executed, aligning a complex narrative, web design and fashion film to create something utterly new. If one day all exhibitions are to be delivered in website form, then you know where their nod of gratitude will be directed.
- Submit Saturdays: Tips for Social Media
- New Originals: introducing the London Rollergirls
- The best things on the internet, readers' comments and who to follow on social media
- Our A-Z Guide to the UK's 2016 Graduate Shows
- LGBT in advertising: “What we need now is bravery"
- Images packed with life, leather and charm in Bex Day's new series for Pylot
- The new Sagmeister & Walsh website has a live feed from a snake enclosure and a new naked photo (NSFW)
- The Co-op returns to its old “clover leaf” logo from the 1960s
- Sexual, surreal and disturbing: the weird work of super-skilled Claudia Maté
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- Anna Ginsburg explores sex and female orgasms in this hilarious animation (NSFW)
- Ace new Laura Callaghan work calls BS on the idea that we can be "whatever we want to be"