When South African studio King James and the Punk creative agency came together to work on the latter’s new corporate identity, they decided to go right back to basics. The King James team realised that recognition is really determined by features which are the result of genetics, so they set about creating an identity that worked on the same principles. Punk then wrote a programme that took existing typefaces and “bred them” creating a set of new fonts that combined characteristics of their parents.
And so they’ve produced branding that is consistent in its inconsistency and in a further nice touch when you visit the website you can discover the genealogy of that day’s typeface. A lovely idea executed brilliantly; take a bow chaps!
- “Run towards the noise” – MINI contemplates the future of mobility and personalisation in London
- Photographer Benedetta Ristori documents cultural juxtapositions on the Balkan peninsula
- June Korea’s photographic fantasy: one man’s relationship with his sex doll
- Smart, funny and expertly executed party posters from German designer Mark Bohle
- Vice, despair and a bafflingly fertile imagination from Brooklyn-based Milton Melvin Croissant III
- A focus on typography in Ghent-based designer Corbin Mahieu's updated portfolio
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- World’s “ugliest” Pantone colour 448C is being used to deter smokers
- North evolves Tate identity to be more adaptable
- Babak Ganjei paints 90s sitcom sitting rooms. But which one's which?
- More bonkers and surreal selfies from Izumi Miyazaki
- Reactions to the referendum and our weekly Best of the Web