When South African studio King James and the Punk creative agency came together to work on the latter’s new corporate identity, they decided to go right back to basics. The King James team realised that recognition is really determined by features which are the result of genetics, so they set about creating an identity that worked on the same principles. Punk then wrote a programme that took existing typefaces and “bred them” creating a set of new fonts that combined characteristics of their parents.
And so they’ve produced branding that is consistent in its inconsistency and in a further nice touch when you visit the website you can discover the genealogy of that day’s typeface. A lovely idea executed brilliantly; take a bow chaps!
- Yayoi Kusama brings infinity and her iconic pumpkins to two stunning new London shows
- How I Got Here: Kim Gehrig, director
- Founder and creative director of ManvsMachine, Mike Alderson on his most-loved books
- From big cats to commuters, Reece Wykes creates characters using the subtlest of details
- Back to the Future: what today's creatives can learn from yesterday's design principles
- Moniker’s crisp and colourful laser cut posters for Designer Fund
- Anna Ginsburg explores sex and female orgasms in this hilarious animation (NSFW)
- Arne Svenson’s portraits of his New York neighbours taken through apartment windows
- The Co-op returns to its old “clover leaf” logo from the 1960s
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- Ace new Laura Callaghan work calls BS on the idea that we can be "whatever we want to be"
- The new Sagmeister & Walsh website has a live feed from a snake enclosure and a new naked photo (NSFW)