A novel, sexy shoe campaign from Kostas Murkidis and Studio Quentin Walesch

Date
28 May 2013

It’s kind of a bold move to photograph a collection of shoes and more often than not just avoid photographing the actual shoes altogether. The result, however, is an absolute delight. With the combined talents of fashion designer Kostas Murkudis and the art direction of Studio Quentin Walesch, this otherwise potentially drab campaign has been spiced up into a delectable leg-fest. They’ve managed to single-handedly make legs of models and children look a little alien, and have also achieved the unthinkable – making a flip flop campaign very cool indeed.

Above

Kostas Murkudis and Studio Quentin Walesch: Flip*Flop 11
Photography by Kristina Weinhold

Above

Kostas Murkudis and Studio Quentin Walesch: Flip*Flop 11
Photography by Kristina Weinhold

Above

Kostas Murkudis and Studio Quentin Walesch: Flip*Flop 11
Photography by Kristina Weinhold

Above

Kostas Murkudis and Studio Quentin Walesch: Flip*Flop 11
Photography by Kristina Weinhold

Above

Kostas Murkudis and Studio Quentin Walesch: Flip*Flop 11
Photography by Kristina Weinhold

Above

Kostas Murkudis and Studio Quentin Walesch: Flip*Flop 11
Photography by Kristina Weinhold

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About the Author

Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.

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