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    Kostas Murkudis and Studio Quentin Walesch: Flip*Flop 11
    Photography by Kristina Weinhold

A novel, sexy shoe campaign from Kostas Murkidis and Studio Quentin Walesch

Posted by Liv Siddall,

It’s kind of a bold move to photograph a collection of shoes and more often than not just avoid photographing the actual shoes altogether. The result, however, is an absolute delight. With the combined talents of fashion designer Kostas Murkudis and the art direction of Studio Quentin Walesch, this otherwise potentially drab campaign has been spiced up into a delectable leg-fest. They’ve managed to single-handedly make legs of models and children look a little alien, and have also achieved the unthinkable – making a flip flop campaign very cool indeed.

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    Kostas Murkudis and Studio Quentin Walesch: Flip*Flop 11
    Photography by Kristina Weinhold

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    Kostas Murkudis and Studio Quentin Walesch: Flip*Flop 11
    Photography by Kristina Weinhold

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    Kostas Murkudis and Studio Quentin Walesch: Flip*Flop 11
    Photography by Kristina Weinhold

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    Kostas Murkudis and Studio Quentin Walesch: Flip*Flop 11
    Photography by Kristina Weinhold

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    Kostas Murkudis and Studio Quentin Walesch: Flip*Flop 11
    Photography by Kristina Weinhold

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    Kostas Murkudis and Studio Quentin Walesch: Flip*Flop 11
    Photography by Kristina Weinhold

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Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She also runs our London listings site This At There, and is a regular on our Studio Audience podcast.