Graphic designer Kristoffer Halse Sølling navigates the power play between customer and superstore

Date
8 February 2016

Kristoffer Halse Sølling’s illustrated and silkscreened essay Design as Power speculates on the power play between customers and superstores such as furniture behemoth IKEA. Playing on the store’s canary yellow and royal blue colour scheme, its faux-clear instructions and the omnipresent Allen key, Kristoffer guides you through the experience with the conclusion that “You are not navigating IKEA, IKEA is navigating you”. The essay folds out into a poster that shows off the elements of the bookcases that give even the best of us heart palpitations, all amongst typographic visual puns and writing on design as crime.

Kristoffer is a graduate of graphic design at the Gerrit Rietveld Academie and is currently studying at the Royal College of Art, he draws his own typefaces, makes books and websites as well as what he describes as “weird performance-like situations”.

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Kristoffer Halse Sølling: Design as Power

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Kristoffer Halse Sølling: Design as Power

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Kristoffer Halse Sølling: Design as Power

Above

Kristoffer Halse Sølling: Design as Power

Above

Kristoffer Halse Sølling: Design as Power

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About the Author

Billie Muraben

Billie studied illustration at Camberwell College of Art before completing an MA in Visual Communication at the Royal College of Art. She joined It’s Nice That as a Freelance Editorial Assistant back in January 2015 and continues to work with us on a freelance basis.

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