Graphic Design: Suitably cool identity for electronic music festival in Helsinki

Date
2 June 2014

Labra is a Helsinki-based “creative laboratory” which is quietly building a super-impressive portfolio of branding, identity and illustration work. Of course there’s a particularly strong graphic design heritage in Finland, but while Labra’s work recognises that heritage, it doesn’t feel slavishly bound by it. This identity for the Mervi electronic music festival sums up the studio’s talents neatly; stylish, playful and interesting with a consistent communicative quality. Little wonder then that clients from art galleries to restaurants are queuing up for a slice of Labra’s considerable graphic talents.

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Labra: Mervi Festival

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Labra: Mervi Festival

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Labra: Mervi Festival

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Labra: Mervi Festival

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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