Increasingly graphic design is evolving from a creative service industry into something more conceptually motivated. Artists have appropriated the vernacular of the designer and used it outside of the context of clear communication to provoke critical thought from the viewer, challenging them with their arrangement of symbols on paper instead of aiding them with it. When tis type of design lacks a concept entirely we drift into the world of graphic design as trend but in the case of Lauren Thorson these beautful abstract works are driven by process and data instead of pure aesthetics.
In that sense Lauren is more of an artist than a designer (though she can orchestrate layouts and text with the best of them) using her wit, intelligence and the tools of the designer to explore our relationship with the weather, our day-to-day movements and the majesty of Wikipedia. The Walker At Centre named her one of ten artists to watch in 2013 and thumbing through her portfolio it’s really not hard to see why.
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- Studio Michael Satter’s sophisticatedly simple graphic design portfolio
- Harry Pearce and Pentagram create a new identity for Pink Floyd’s record label