Work / Film

Film: Mad patterns, bare legs, and a cat in this crazy clothes fight

By all accounts Tigersushi Furs is one heck of a cool boutique store in Paris hawking the finest patterned clothing money can buy and an eclectic mix of other curated products (they’re also a small record label). For their Winter 2013 range they enlisted the help of fellow Parisians L’Etiquette to help them create a campaign for their patterned finery that makes all wearers of their clothing look like they’re having THE BEST time. The premise is simple: man and woman battle furiously over a pile of lovely clothes, cavorting around a plush modernist building complete with grand piano, mid-century furniture and brutalist stairways while a quizzical ginger cat looks on in confusion. Works for me. I’m off to buy a cardigan.

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L’Etiquette: Tigersushi Furs Winter 2013

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L’Etiquette: Tigersushi Furs Winter 2013

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L’Etiquette: Tigersushi Furs Winter 2013

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L’Etiquette: Tigersushi Furs Winter 2013

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L’Etiquette: Tigersushi Furs Winter 2013

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L’Etiquette: Tigersushi Furs Winter 2013