Film: Mad patterns, bare legs, and a cat in this crazy clothes fight

Posted by James Cartwright,

By all accounts Tigersushi Furs is one heck of a cool boutique store in Paris hawking the finest patterned clothing money can buy and an eclectic mix of other curated products (they’re also a small record label). For their Winter 2013 range they enlisted the help of fellow Parisians L’Etiquette to help them create a campaign for their patterned finery that makes all wearers of their clothing look like they’re having THE BEST time. The premise is simple: man and woman battle furiously over a pile of lovely clothes, cavorting around a plush modernist building complete with grand piano, mid-century furniture and brutalist stairways while a quizzical ginger cat looks on in confusion. Works for me. I’m off to buy a cardigan.

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    L’Etiquette: Tigersushi Furs Winter 2013

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    L’Etiquette: Tigersushi Furs Winter 2013

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    L’Etiquette: Tigersushi Furs Winter 2013

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    L’Etiquette: Tigersushi Furs Winter 2013

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    L’Etiquette: Tigersushi Furs Winter 2013

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    L’Etiquette: Tigersushi Furs Winter 2013

Jc

Posted by James Cartwright

James started out as an intern in 2011 and is now one of our two editors. He oversees Printed Pages magazine and content wise has a special interest in graphic design and illustration. He also runs our online shop Company of Parrots and is a regular on our Studio Audience podcast.