Film: Mad patterns, bare legs, and a cat in this crazy clothes fight

Date
12 December 2013

Share

By all accounts Tigersushi Furs is one heck of a cool boutique store in Paris hawking the finest patterned clothing money can buy and an eclectic mix of other curated products (they’re also a small record label). For their Winter 2013 range they enlisted the help of fellow Parisians L’Etiquette to help them create a campaign for their patterned finery that makes all wearers of their clothing look like they’re having THE BEST time. The premise is simple: man and woman battle furiously over a pile of lovely clothes, cavorting around a plush modernist building complete with grand piano, mid-century furniture and brutalist stairways while a quizzical ginger cat looks on in confusion. Works for me. I’m off to buy a cardigan.

Above

L’Etiquette: Tigersushi Furs Winter 2013

Above

L’Etiquette: Tigersushi Furs Winter 2013

Above

L’Etiquette: Tigersushi Furs Winter 2013

Above

L’Etiquette: Tigersushi Furs Winter 2013

Above

L’Etiquette: Tigersushi Furs Winter 2013

Above

L’Etiquette: Tigersushi Furs Winter 2013

Share Article

About the Author

James Cartwright

James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.