Lo Siento and Blanca transform our opinion of udders for good

Date
21 January 2013

There’s nothing sexy about milk. The creamy effluent of bovine teats might be a crucial part of our diet but has always been served up in utilitarian packaging that lacks any consideration for design. But things are changing down on the farm, and Catalonian design studio Lo Siento have recently completed this excellent identity for Blanca, a dairy in the Pyrenees that prides itself on honesty and sustainability. Their design reflects this in its visual simplicity and use of some of the traditional elements of daily dairy, taking the humble glass milk bottle and adorning it with some beautiful, clear type. It’s still produced from the guts of a cow, but this fine piece of branding goes a long way to making milk a lot more appealing.

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Lo Siento: Blanca identity

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Lo Siento: Blanca identity

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Lo Siento: Blanca identity

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Lo Siento: Blanca identity

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Lo Siento: Blanca identity

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Lo Siento: Blanca identity

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Lo Siento: Blanca identity

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Lo Siento: Blanca identity

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Lo Siento: Blanca identity

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About the Author

James Cartwright

James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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