Work / Advertising

Tom Darracott and Carl Burgess are together again for a new campaign for Loft

Whenever Tom Darracott and Carl Burgess join forces the results are spectacular. The two directors and digital specialists are experts at creating polished 3D-generated worlds that feel part computer game, part hyper-real dream – every element a slightly altered version of a recognisable, real-world object. Even when they’re advertising clothes the pair produce unconventional results that delight and disorientate your eyes with their effortless surrealism. Their latest campaign for Loft is no exception, showing the brand’s brightly coloured collection folding itself into a state of geometric order.

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Tom Darracott & Carl Burgess: Loft (still)

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Tom Darracott & Carl Burgess: Loft (still)

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Tom Darracott & Carl Burgess: Loft (still)

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Tom Darracott & Carl Burgess: Loft (still)

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Tom Darracott & Carl Burgess: Loft (still)

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Tom Darracott & Carl Burgess: Loft (still)

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Tom Darracott & Carl Burgess: Loft (still)

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Tom Darracott & Carl Burgess: Loft (still)