Although the Salone Internazionale Del Mobile seems like a distant memory now, we’re still reeling from the quality of work we managed to see while out there. As ever Heineken made their presence felt on the nightlife of Milan, pushing the boundaries with their innovative entertainment spaces. In 2012 they were focused on creating the ultimate club, but 2013 has seen them exploring the lounge bar of the future at Milan’s Magazzini, creating a brand new environment for revellers to drink, dance and generally let their hair down.
To realise their dreams they enlisted the help of Matt W. Moore and a host of other collaborators, splashing Matt’s trademark geometric creations across walls, floors, futuristic clothing for waiters and waitresses and even their signature aluminium bottles. Matt’s designs were optimised for a UV-heavy environment with the addition of ultra-violet inks that lit up the space in all sorts of surprising ways.
Aside from the visual spectacles on display, Heineken used the space to serve as a pop-up think tank for ideas and innovations for the coming months, inviting artists and designers to participate in talks and workshops hosted by the likes of Pecha Kucha, Cool Hunting and Snarkitecture. Expect to see their new ideas and discoveries rolled out in international venues as the year progresses!
You can visit the Heineken Tumblr to influence the design of the lounge bar of the future, where designers from New York, Mexico City, Warsaw and Singapore can also submit their portfolios for the chance to create it.
- Ed Carvalho-Monaghan’s line work is translated into knitwear for It’s Nice That’s Unmade collection
- A fierce portrait of the battles, snaps and outrageous outfits of voguing culture from Ewen Spencer
- Artist Andrey Remnev’s hypnotic Russian Medieval-style paintings
- Illustrator Lili des Bellons' chipper images are full of geometric whimsy
- Matt and Dan’s stark graphic posters for Daniel Avery’s Divided Love
- A hotel’s Wes Anderson-esque dated decor and plant life photographed by Ina Niehoff
- Anthony Burrill tells us about his numerous Etsy WORK HARD rip-offs
- “I wouldn’t recommend trying to make it as an illustrator to anyone”: straight-talking McBess
- Jonathan Barnbrook talks us through designing David Bowie's new album artwork
- Japanese illustrator Nimura Daisuke is back with his charmingly naughty gifs
- Back to basics with Davide Di Gennaro’s symbol-heavy design workshop identity
- New Adult Swim project from the bonkers people behind some sexy Craigslist animations