Although the Salone Internazionale Del Mobile seems like a distant memory now, we’re still reeling from the quality of work we managed to see while out there. As ever Heineken made their presence felt on the nightlife of Milan, pushing the boundaries with their innovative entertainment spaces. In 2012 they were focused on creating the ultimate club, but 2013 has seen them exploring the lounge bar of the future at Milan’s Magazzini, creating a brand new environment for revellers to drink, dance and generally let their hair down.
To realise their dreams they enlisted the help of Matt W. Moore and a host of other collaborators, splashing Matt’s trademark geometric creations across walls, floors, futuristic clothing for waiters and waitresses and even their signature aluminium bottles. Matt’s designs were optimised for a UV-heavy environment with the addition of ultra-violet inks that lit up the space in all sorts of surprising ways.
Aside from the visual spectacles on display, Heineken used the space to serve as a pop-up think tank for ideas and innovations for the coming months, inviting artists and designers to participate in talks and workshops hosted by the likes of Pecha Kucha, Cool Hunting and Snarkitecture. Expect to see their new ideas and discoveries rolled out in international venues as the year progresses!
You can visit the Heineken Tumblr to influence the design of the lounge bar of the future, where designers from New York, Mexico City, Warsaw and Singapore can also submit their portfolios for the chance to create it.
- Kyle Platts and Andy Baker's animation takes us on a kaleidoscopic trip through the park
- Casper Balslev shows ballerinas wielding AK-47s in his ad for the Royal Danish Theatre
- An unusual custom typeface and great layouts for new print mag Migrant
- Bold, minimal-leaning graphic design from hot new studio Vrints-Kolsteren
- Daniel Savage’s monochrome animation plays with geometry and space
- Waverly Labs launches an earpiece that translates languages in real time
- Anna Ginsburg explores sex and female orgasms in this hilarious animation (NSFW)
- Arne Svenson’s portraits of his New York neighbours taken through apartment windows
- Milton Glaser: we talk drawing, ethics, Shakespeare and Trump with the graphic design legend
- The Co-op returns to its old “clover leaf” logo from the 1960s
- Strange posters and superb typography from Venetian studio Tankboys
- Should designers specialise early, or have a “portfolio career”?