I can only imagine that it must be quite daunting as a designer, to be confronted with the brief “design an identity for an event which brings together some of the most exciting creatives in one giant hot pot of ideas.” How can you represent diversity of all the different mediums participating in a way that’s clean and free of clutter? Presumably California-based studio Manual are the ones to go to when faced with such a problem, as the identity they’ve created for San Francisco Design Week 2013 is a fantastic example of how to go about it.
They created a 3D installation using sheets of laser-cut plexiglass, which they then photographed to create the image which would represent the event. Stylish, simple and undeniably slick and with an array of great process shots to back up the work that went into it, the resulting identity is malleable without being forgettable, and the ideal introduction to what design in San Francisco has to offer.
- Envisions collective, breaking down the boundaries of design
- Zsofia Schweger’s paintings depict her Hungarian home frozen in time
- Illustrator Nuno Maria’s fresh aesthetic and smooth shapes rework ordinary objects
- A cookbook inspired by Brad Pitt's on-screen eating habits
- Uganda’s boisterous nightlife as captured by photographer Michele Sibiloni
- Vanguards magazine explores Scotland's undiscovered creative treasure
- Sagmeister & Walsh rebrands fashion label Milly to reflect its "edgy" new personality
- Dominic Wilcox designs art exhibition for dogs (plus exclusive artist sketches)
- Jaemin Lee’s gloriously retro exhibition identities and poster designs
- James Jean’s phantasmagorical world of technicolour fever dreams
- The Refugee Nation Olympic flag was inspired by a lifejacket
- Things: the inspiring post that got us through the long hot summer nights of August