I can only imagine that it must be quite daunting as a designer, to be confronted with the brief “design an identity for an event which brings together some of the most exciting creatives in one giant hot pot of ideas.” How can you represent diversity of all the different mediums participating in a way that’s clean and free of clutter? Presumably California-based studio Manual are the ones to go to when faced with such a problem, as the identity they’ve created for San Francisco Design Week 2013 is a fantastic example of how to go about it.
They created a 3D installation using sheets of laser-cut plexiglass, which they then photographed to create the image which would represent the event. Stylish, simple and undeniably slick and with an array of great process shots to back up the work that went into it, the resulting identity is malleable without being forgettable, and the ideal introduction to what design in San Francisco has to offer.
- Living for the weekend, it's Best of the Web!
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- Designer Kara Zichittella talks about her typographically-led projects
- “Where’s my community?”: Skin Deep and POC on the need for diversity in the film industry
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- Photographer Dougie Wallace captures the super rich spenders of “Harrodsburg”
- “Romance in a sort-of fantasy world”: photographer Molly Matalon's new work (some NSFW)
- Studio Michael Satter’s sophisticatedly simple graphic design portfolio
- Harry Pearce and Pentagram create a new identity for Pink Floyd’s record label