I can only imagine that it must be quite daunting as a designer, to be confronted with the brief “design an identity for an event which brings together some of the most exciting creatives in one giant hot pot of ideas.” How can you represent diversity of all the different mediums participating in a way that’s clean and free of clutter? Presumably California-based studio Manual are the ones to go to when faced with such a problem, as the identity they’ve created for San Francisco Design Week 2013 is a fantastic example of how to go about it.
They created a 3D installation using sheets of laser-cut plexiglass, which they then photographed to create the image which would represent the event. Stylish, simple and undeniably slick and with an array of great process shots to back up the work that went into it, the resulting identity is malleable without being forgettable, and the ideal introduction to what design in San Francisco has to offer.
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