We like graphic design that’s in use just fine. If it’s good, get it out there. No problem. But there’s a certain frisson that comes with viewing work that you know has been rejected by the client. Whether they didn’t like the concept, the execution wasn’t good enough or they just didn’t have the budget to see the project through, it’s always interesting to see work that didn’t make the cut.
Which is why we’re showing off Manuel Radde’s rejected work for the Kunst Historiches Museum in Vienna, an identity that would never see the light of day otherwise. It’s not that it’s the only project of Manuel’s we like, the Austrian creative has more than his fair share of excellent work, it’s just that his concept is so neat, tidy and well executed – it borrows from the building’s own art history by using patterns in the flooring to construct the institute’s identity and grid systems – that we could hardly believe it hadn’t been put to use.
Still, perhaps another museum will see this and ask Manuel to design their identity instead. He’s more than capable.
- Fear of a flat planet: Heatherwick Studio’s adventures with clay
- Graphic designer Braulio Amado picks out his favourite posters of 2016 from his new book
- Nice Threads, Mate embroiders throwaway British culture in incredible detail
- The high-powered fashion photography of duo Florence & Nicolas
- Beehives, blondes and boobs: Dolly Faibyshev photographs Dollypalooza
- Bold Decisions tests a type specimen’s form in personable font, Lars
- The return of the hovering art director: we asked comic artist Nadine Redlich to peer inside agency life
- YouTube releases its first own-brand font, YouTube Sans, inspired by the play button
- Photographer Raymond Rojas captures the “magic” in Disneyland Paris
- How to go freelance: need-to-know advice from creatives who made it
- Paul Rand’s IBM Graphic Standards Manual to be reissued
- Stefan Sagmeister speaks to It's Nice That about The Beauty Project