ManvsMachine's new updates include super work to launch Nike's new Kobe8 shoe

Date
2 January 2013

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I know I shouldn’t reveal my weaknesses in case my nemesis is reading but I really hate snakes (also cotton wool – it’s to do with the way it creaks). But even I can look past my serpentine aversion to appreciate the skill in ManvsMachine’s really impressive new ident for Nike’s new Kobe8 shoe. We shouldn’t really be surprised by this studio’s excellence any more as they always seem to get it spot on, as evidenced elsewhere in their Christmas twists on their superb More4 identity, filmed on location in Iceland with no CGI. Boom.

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ManvsMachine: Kobe8 animation for Nike

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ManvsMachine: Kobe8 animation for Nike

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ManvsMachine: Kobe8 animation for Nike

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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