ManvsMachine produce pitch-perfect promo for Nike's recycling scheme
- Date
- 3 June 2013
- Words
- Rob Alderson
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The terrific team at ManvsMachine have been at it again, turning their prodigious talents to a brilliant animation for Nike. The brand’s Reuse-a-Shoe scheme sees worn-out trainers recycled into Nike Grind, a material used for high-quality, tracks courts and sports fields. It’s a positive story about branding buzzword “sustainability” but in the wrong hands could have become something far too worthy. Fortunately ManvsMachine have nailed it with top-notch visuals used to strike the perfect tone.
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About the Author
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Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.