Marta Gawin’s type-based identity celebrates the Polish city of Katowice
Marta Gawin’s vibrant identity for Katowice and the city’s 150th year celebrations is bold, type-driven and engaging. The city-wide festival took place last year, and Marta’s identity for it joins a flurry of other projects connected to the arts in her portfolio.
We last featured Marta for her sculpture-inspired identity for a cultural festival also in Katowice, and this project follows a similar vein in that a repeated motif is applied throughout. Using the year Katowice gained city rights (1865) and the year of the celebrations (2015), chunky and robust numbers are split across pages, used as borders and as simple decorations.
Spanning posters, billboards, brochures and invites, this typographic device ties everything together cleanly. A series of talks, lectures and exhibitions were held during the festivities, and Marta overcomes the diverse spectrum of events by using little to no imagery, and focusses more on a palette of rich colours to give the identity its vividness.
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Rebecca Fulleylove is a freelance writer and editor specialising in art, design and culture. She is also senior writer at Creative Review, having previously worked at Elephant, Google Arts & Culture, and It’s Nice That.