Here’s what Marta Veludo taught us today: if you’re a dab hand at creating an aesthetically pleasing image, why not print it on a silk scarf? In fact, why not print a whole collection of scarves, photograph them really nicely and then compile them into an equally fun lookbook?
Voilà! Be Ready, Be Cool is a range of scarves printed by Marta, who seems to have fingers in a whole bunch of pies from graphic design and art direction to illustration and design. The scarves resulting from this new project are lightweight pastel numbers with abstract geometric images scattered breezily across them, in a celebration of all that is fun, playful and Sottsass-inspired.
Even better; where some fusty old designers would have photographed a pouty model with her head wrapped nonchalantly in a silk square, Marta has her model wearing it as a blindfold, using it as a makeshift tent, draping it over her head as she holds various pieces of coloured paper and throwing every odd and end within arms reach to the sky in an expression of pure joy. Joy I tell you! And joy is what we feel looking at them, too.