Here’s what Marta Veludo taught us today: if you’re a dab hand at creating an aesthetically pleasing image, why not print it on a silk scarf? In fact, why not print a whole collection of scarves, photograph them really nicely and then compile them into an equally fun lookbook?
Voilà! Be Ready, Be Cool is a range of scarves printed by Marta, who seems to have fingers in a whole bunch of pies from graphic design and art direction to illustration and design. The scarves resulting from this new project are lightweight pastel numbers with abstract geometric images scattered breezily across them, in a celebration of all that is fun, playful and Sottsass-inspired.
Even better; where some fusty old designers would have photographed a pouty model with her head wrapped nonchalantly in a silk square, Marta has her model wearing it as a blindfold, using it as a makeshift tent, draping it over her head as she holds various pieces of coloured paper and throwing every odd and end within arms reach to the sky in an expression of pure joy. Joy I tell you! And joy is what we feel looking at them, too.
- Gabriella Boyd’s paintings capture fleeting moments of intimacy
- Friday Mixtape: Because Music's Jane Third creates a lo-fi electronic mix
- Magic Party Place: CJ Clarke photographs Basildon, Essex over ten years
- Diane Fox distorts the “illusion of the diorama” with beguiling images of museum exhibits
- “It's not overly-shiny ‘render porn’ — it's got soul”: Margot Bowman on her new film for River Island
- Vogue interior photographer François Halard’s personal polaroids
- Photographer Trent Davis Bailey documents rural American community The North Fork
- Mr Bingo’s Valentine’s cards for single people
- Leipzig-based graphic designer Anja Kaiser takes us through her portfolio
- Why creative education for advertising is stuck in the dark ages
- Japanese graphic designer Ryu Mieno creates type-heavy works fizzing with energy
- Graphic artist Patrick Thomas’ found poster collages