Super sweet charity promo sees children take on the hardest word in the world
- Date
- 31 May 2012
- Words
- Rob Alderson
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Fillmmakers long ago hit on a formula for charity appeal videos, particularly those featuring kids and/or underprivileged countries – ladle on the pathos, pull on the heart strings and wait for the cash to roll in. That’s why it’s so refreshing to see a different take from Mathieu Cuvelier, Lucy Crook and The Viral Factory who challenged a class of uber-cute Cambodian kids to say Supercalifragilisticexpialidocious as part of a fundraising promo for About Asia Schools. Obviously some people will find it cloyingly twee but if you’re in need of a lift, you could do a lot worse than watch on. And check out the eyebrow/nostril control of the two lads at the end…
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About the Author
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Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.