It’s more than possible to lose whole afternoons in the weird and wonderful world of stock photography. Whether I am preparing a presentation or researching a magazine article, once you delve in it’s hard to break free; just one more abstract concept into Google Images to see what comes back.
Ahead of this summer’s Canner Lions festival, McCann London have worked with photographer Max Oppenheim to build an entire campaign around that strangest of creative collateral. Under the strap line “‘You’ll come back as pumped as a stock photo model,” Max has shot some of ad land’s biggest names (including Amir Kassae, Ted Royer, Cindy Gallop) in the unmistakable style of bland fall-back photographs.
The styling is spot on; from the generic office locations to the “businessman and woman of today” attire, and the posters include relevant search terms like “winning,” “inspired” and “energised.”
Max said of the series: “It was a challenge to find just the right visual language to pull off this series. I was very careful to select neutral locations, styling and wardrobe to capture the generic world of stock. And it helped massively that all the ‘models’ understood how great the idea was and threw themselves into their performances. They were pumped!”
- Enter your work for the chance to be an It’s Nice That Graduate of 2016!
- Kyle Weeks’ photos portray the traditional and contemporary identity of the Himba people
- Ace & Tate commissions Hanna Putz to launch its Creative Fund
- Smart geometry-led identity for east London venue Brilliant Corners by Studio Remote
- Superb designs by Bureau Mirko Borsche for Tush magazine
- Artist Mona Hatoum electrifies the senses in her first retrospective at the Tate Modern
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- Yoshinori Mizutani captures the colourful, rain soaked commuters of Tokyo
- Poem Baker photographs the Jûngølā drag clowns of London’s Deptford
- Stack founder Steven Watson shares five of his top magazines
- Photography: New show at LCC shows young travelling communities of the 90s
- Hilarious and charming new Maynards Bassetts' Liquorice Allsorts ad by Jack Sachs