Unleash a new side of Instagram in new Mercedes challenge Untamed

Date
28 February 2013

Rightly or wrongly, Instagram has become something of trek through the mundane and formulaic – the sunset, a trendy burger, infinite cats. But Jung von Matt and Alster are trying to turn those cliches on their head with their new Untamed campaign for Mercedes. The challenge is simple – Instagram users are invited to take and upload an image which encompasses the idea of “the natural enemy of the average.” They’re looking for unusual, intriguing, provocative and inspirational photographs with the best projected as part of a digital installation in Paris throughout April. So spare us another snap of your dinner and let’s start seeing something out of the ordinary.

Upload your entry at untamed-installation.com

Above

Jung von Matt and Alster: Mercedes Untamed (still)

Above

Jung von Matt and Alster: Mercedes Untamed (still)

Above

Jung von Matt and Alster: Mercedes Untamed (still)

This post was produced in association with Mercedes.

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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