Miscellaneous: Underworld and Volkswagen unveil the ultimate driving app

Sponsored Article,

Changing your music in your car whilst driving can cause accidents, so why not hand over the decks to the car to dictate what’s pumping through the speakers? In this innovative new project from Volkswagen, they have teamed up with electronic music group Underworld to create an app that generates music as you drive. Depending on your steering, your speed and the gear you are in, the music plays along with your journey giving you a unique listening experience. After months of collaboration with sound designers, composers, coders and stunt drivers, Play the Road is ready and raring to go.

Karl Hyde from Underworld said this of the project: “Driving and music are probably the most important things in my musical education: sitting in the back of my dad’s car at night. It was a filmscape to me, it was beautifully lit and the dashboard was magical, and radio Luxemburg or some pirate station was on the radio and that was everything to me. It’s still the root of why I love music. Being in a car surfing the radio, finding stuff that suits how you feel.”

  • 1

    Volkswagen Golf GTI + Underworld: Play the Road

  • 2

    Volkswagen Golf GTI + Underworld: Play the Road

  • 10

    Volkswagen Golf GTI + Underworld: Play the Road

  • 3

    Volkswagen Golf GTI + Underworld: Play the Road

  • 4

    Volkswagen Golf GTI + Underworld: Play the Road

Nice_bigger

Sponsored Article

It’s Nice That works with selected brands to create and deliver bespoke content solutions. To find out more about these sponsored articles or to request a media pack, contact sales executive Irfan Ahmed using the address below.