Changing your music in your car whilst driving can cause accidents, so why not hand over the decks to the car to dictate what’s pumping through the speakers? In this innovative new project from Volkswagen, they have teamed up with electronic music group Underworld to create an app that generates music as you drive. Depending on your steering, your speed and the gear you are in, the music plays along with your journey giving you a unique listening experience. After months of collaboration with sound designers, composers, coders and stunt drivers, Play the Road is ready and raring to go.
Karl Hyde from Underworld said this of the project: “Driving and music are probably the most important things in my musical education: sitting in the back of my dad’s car at night. It was a filmscape to me, it was beautifully lit and the dashboard was magical, and radio Luxemburg or some pirate station was on the radio and that was everything to me. It’s still the root of why I love music. Being in a car surfing the radio, finding stuff that suits how you feel.”
- Boot Boyz Biz: promoting community, not commodity
- Waving goodbye to July with our weekly Best of the Web
- The classical and the crude combine to represent the multiple facets of The Arab City
- Parquet Courts’ Andrew Savage on the interchanging influence of art and music
- Thee Drinkers: New exhibition conveys the joys and despair of having a few too many
- August Diary: where to go and what to see
- Benedict Redgrove’s beautifully hypnotic film about how a tennis ball is created
- Tommy Cash subverts the tropes of rap videos with a fleshy celebration of the human body (NSFW)
- Ian Davis’ picturesque paintings of bureaucratic dystopia
- Is it ever OK to work for free?
- Pentagram unveils refresh of Mastercard’s brand mark and identity
- Peter Saville and Tate Design Studio create beer can artwork for Switch House pale ale