When entrusted with a brand as venerable as Falcon Enamelware – a fixture in kitchens dating back to the 1920s – any redesign has to be confident enough to achieve its objectives but sensitive enough not to trample on all that heritage.
Thankfully Morse Studio and Kiwi & Pom have given a masterclass in how to balance these two challenges. Commissioned to create a new brand identity and updated ranges, which Morse wanted to " rigourously reference Falcon’s distinctive blue rim, from the creation of a bespoke, inline typeface to the overhead food photography."
They continue: “The packaging takes the same uncomplicated approach. Simple half-tone illustrations are screen-printed on sturdy corrugated cardboard referencing the utility and charm of hardware shop packaging.”
These efforts to fuse classic and contemporary have certainly come off, and it seems that sales figures as well as press attention are vindicating the brand’s new direction. We’re also massive fans of the in-kitchen photography – any dish that looks good with dead fish in it is clearly doing something very right.
- Living for the weekend, it's Best of the Web!
- The photographer archiving South Africa’s black lesbian community
- Kirsten Lepore’s creepy clay character is oddly soothing in this brilliant animation
- Friday Mixtape: Grammy award-winning Tinariwen curates a genre-crossing mix
- Designer Kara Zichittella talks about her typographically-led projects
- “Where’s my community?”: Skin Deep and POC on the need for diversity in the film industry
- A new national identity: Smörgåsbord Studio rebrands Wales
- Graphic design gems: Chicago gang business cards from the 1970s and 80s
- Photographer Dougie Wallace captures the super rich spenders of “Harrodsburg”
- “Romance in a sort-of fantasy world”: photographer Molly Matalon's new work (some NSFW)
- Studio Michael Satter’s sophisticatedly simple graphic design portfolio
- Harry Pearce and Pentagram create a new identity for Pink Floyd’s record label