When entrusted with a brand as venerable as Falcon Enamelware – a fixture in kitchens dating back to the 1920s – any redesign has to be confident enough to achieve its objectives but sensitive enough not to trample on all that heritage.
Thankfully Morse Studio and Kiwi & Pom have given a masterclass in how to balance these two challenges. Commissioned to create a new brand identity and updated ranges, which Morse wanted to " rigourously reference Falcon’s distinctive blue rim, from the creation of a bespoke, inline typeface to the overhead food photography."
They continue: “The packaging takes the same uncomplicated approach. Simple half-tone illustrations are screen-printed on sturdy corrugated cardboard referencing the utility and charm of hardware shop packaging.”
These efforts to fuse classic and contemporary have certainly come off, and it seems that sales figures as well as press attention are vindicating the brand’s new direction. We’re also massive fans of the in-kitchen photography – any dish that looks good with dead fish in it is clearly doing something very right.