When entrusted with a brand as venerable as Falcon Enamelware – a fixture in kitchens dating back to the 1920s – any redesign has to be confident enough to achieve its objectives but sensitive enough not to trample on all that heritage.
Thankfully Morse Studio and Kiwi & Pom have given a masterclass in how to balance these two challenges. Commissioned to create a new brand identity and updated ranges, which Morse wanted to " rigourously reference Falcon’s distinctive blue rim, from the creation of a bespoke, inline typeface to the overhead food photography."
They continue: “The packaging takes the same uncomplicated approach. Simple half-tone illustrations are screen-printed on sturdy corrugated cardboard referencing the utility and charm of hardware shop packaging.”
These efforts to fuse classic and contemporary have certainly come off, and it seems that sales figures as well as press attention are vindicating the brand’s new direction. We’re also massive fans of the in-kitchen photography – any dish that looks good with dead fish in it is clearly doing something very right.
- Back once again, it's Best of the Web!
- Photographers Kelia Anne MacCluskey and Luca Venter explore the limits of reality
- Gabriella Boyd’s paintings capture fleeting moments of intimacy
- Friday Mixtape: Because Music's Jane Third creates a lo-fi electronic mix
- Magic Party Place: CJ Clarke photographs Basildon, Essex over ten years
- Diane Fox distorts the “illusion of the diorama” with beguiling images of museum exhibits
- Photographer Trent Davis Bailey documents rural American community The North Fork
- Mr Bingo’s Valentine’s cards for single people
- Leipzig-based graphic designer Anja Kaiser takes us through her portfolio
- Why creative education for advertising is stuck in the dark ages
- Japanese graphic designer Ryu Mieno creates type-heavy works fizzing with energy
- Graphic artist Patrick Thomas’ found poster collages