Belgian brand Mosaert has its lookbooks nailed with a retro family portrait vibe

Date
10 February 2015

If like me you were regularly dragged off to your local Olan Mills photographic studio as a child to have family portraits taken of you and your siblings looking unusually clean and composed in front of a dappled background, you might be similarly drawn to Mosaert’s new lookbook. Carefully constructed like the most stylish family pics, they feature a whole bunch of models immaculately robed in Mosaert’s bright new collection, and there’s something innately compelling about them.

Founded as a manifestation of Belgian singer-songwriter Stromae’s aesthetic interests, the brand’s core focus lies somewhere between music, graphic design, photography, video and clothes, which goes some way to explaining its extraordinarily consistent and coherent approach to the visual collateral. The lookbook was art directed by Luc Junior Tam and shot by Benjamin Brolet and Antoine Melis, and we think it’s bloody great.

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Mosaert: Capsule Two Lookbook, shot by Benjamin Brolet and Antoine Melis

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Mosaert: Capsule Two Lookbook, shot by Benjamin Brolet and Antoine Melis

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Mosaert: Capsule Two Lookbook, shot by Benjamin Brolet and Antoine Melis

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Mosaert: Capsule Two Lookbook, shot by Benjamin Brolet and Antoine Melis

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Mosaert: Capsule Two Lookbook, shot by Benjamin Brolet and Antoine Melis

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Mosaert: Capsule Two Lookbook, shot by Benjamin Brolet and Antoine Melis

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Mosaert: Capsule Two Lookbook, shot by Benjamin Brolet and Antoine Melis

Above

Mosaert: Capsule Two Lookbook, shot by Benjamin Brolet and Antoine Melis

Above

Mosaert: Capsule Two Lookbook, shot by Benjamin Brolet and Antoine Melis

Above

Mosaert: Capsule Two Lookbook, shot by Benjamin Brolet and Antoine Melis

Above

Mosaert: Capsule Two Lookbook, shot by Benjamin Brolet and Antoine Melis

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About the Author

Maisie Skidmore

Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.

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