Advertising: Mother London create carrier bags to shame you out of using one

Date
29 July 2013

The contribution of plastic bags to my emotional development has been limited at best. Oh, sure, I got a bit misty-eyed about that one blowing around the empty street in American Beauty (who didn’t?) but other than that they’ve been a largely pragmatic part of my life… until now. Back in 2005, creative agency Mother launched a range of Uncarriable Bags adorned with embarrassing motifs and they’ve just launched a second range “to make people think about plastic bags in 2013.”

The new set come in four fetching varieties – robber, junkie, sex addict and terrorist – and the idea is to push our dependence on plastic bags as far as it can go. Or to put it another way: “How badly do you need a plastic bag to have to use one of these?”

This is a funny, creative way to address a serious problem and they’re sure to turn a few heads as they start to hit the streets.

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Mother: Uncarriable Bags (Junkie)

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Mother: Uncarriable Bags (Robber)

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Mother: Uncarriable Bags (Sex Addict)

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Mother: Uncarriable Bags (Terrorist)

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Mother: Uncarriable Bags (Sex Addict)

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Mother: Uncarriable Bags (Junkie)

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Mother: Uncarriable Bags (Terrorist)

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Mother: Uncarriable Bags

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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