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    U2: Ordinary Love

Music Video: Mac Premo and Oliver Jeffers bring U2's lyrics to life

Posted by Alex Bec,

The lyric video is a bit of a new phenomenon, but has given creatives confident with typography the opportunity to really strut their stuff. U2’s latest is beautifully penned and filmed by New York based creatives Oliver Jeffers (yes you probably recognise his handwriting) and filmmaker Mac Premo. Aptly shot, seductive type and some handy location scouting make this a beauty. Check it out here on Facebook.

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    Mac Premo and Oliver Jeffers: Ordinary Love

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    Mac Premo and Oliver Jeffers: Ordinary Love

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    Mac Premo and Oliver Jeffers: Ordinary Love

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    Mac Premo and Oliver Jeffers: Ordinary Love

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Posted by Alex Bec

Alex is one of the directors of It’s Nice That who now oversees our sister creative agency INT Works. For several years he oversaw the Monday Morning Music Video feature until it came to an end in 2014.