There are music videos, and then there music videos made to take the form of a slowed-down and then sped-up mysterious event, which is quickly followed by a pop quiz for the viewer. Complicated? Yes, but also absolutely brilliant.
Unfortunate Details, the the story accompanying Placebo’s new song Loud Like Love was written and directed by Saman Kesh and narrated by American author Bret Easton Ellis, and is full of 70s bikini-clad honeys and hunks secretly carrying out their own sinister shorelines. There’s more than a hint of American Psycho about the carefully constructed and painfully recorded scenario, which sees 71 different clues to the crime indicated, with blue window cleaner next to a blender full of blue cocktail, a man carrying a box full of nudie voyeuristic polaroids, and a woman surreptitiously pulling down another man’s trunks underwater all among them.
To be honest though, you’ll need to see it to believe it, and then you’ll need to see it two or three more times before you think you’ve worked out what’s going on. A truly brilliant dose of creativity from some masterminds of music. We forgot they made them this good!