Next up in to answer the My LDF posers is Mariel Brown of the research, trends and strategy team at SeymourPowell, who are running the Concept Lounge at The Gallery in Redchurch Street from today until Saturday.
What are you most looking forward to at this year’s festival?
This year I’m most looking forward to seeing the work of Studio Toogood. Last year they were a real highlight of the festival, so I’m interested to see what they’ll have this year.
What is the event, place or memory that really sums up the LDF for you?
For me it has to the The Old Truman Brewery on Brick Lane – when I was a student at the RCA it was my first experience of enjoying the buzz of the London Design Festival.
Any tips for LDF first-timers?
Try to plan a route in advance, and ask other people for their advice on what they enjoyed.
What’s the best way to relax after a long day at the LDF?
Go to one of the free parties or openings that run most evenings during the festival, have a beer and chat with friends about what they enjoyed visiting that day.
What’s your favourite London design icon?
The London Underground map – so easy and helpful!
In three words, how would you describe the state of the UK design industry?
Blooming, despite constraints.
- The frustration of crazy golf embodied by student animation collective Megacomputeur
- Enormous 20ft Barbies and bluebottles in real-life locations, by photographer Michael John Hunter
- French animator Jon Boutin's quick-witted shorts will have you creasing
- The MIT Technology Review design team share their love of printed matter
- Gemma Mahoney, a graphic design student producing professional work
- By designers, for designers: Monotype’s font subscription service
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- Life through the lens of enchanting photographer Vicki King
- The New York Times Magazine’s new cover is actually a painting
- Illustrator Ram Han’s Alice in Wonderland dreamscape
- Ikea uses ASMR technology in 25-minute, tingle inducing advert
- Designs of the Year 2017 shortlist includes Wolfgang Tillmans’ Remain campaign, the Refugee flag and Me & EU