Creative studios are really only as good as their ideas, and with that in mind Amsterdam’s Natwerk are absolutely brilliant. They’ve worked with a range of big name clients (like Diesel, Grolsch and Puma) to make interesting, fun and memorable brand experiences and eye-catching ad campaigns but it’s in their self-initiated work that we see their weird and wonderful collective mind run wild.
From a barbecue which two neighbours can share over their fence to a bottle of wine designed to be passed on as an unwanted gift from one owner to the next (and its past duly recorded) their ideas are clever, funny and surprising. Magnificently puerile air freshener? A tie that doubles as a beer can holder? You got it. Then there’s hacked street signs and statues, an adult-sized beach toy and the wonderful Saunaman statue placed on top of one Amsterdam’s metro lines. When the police removed it after complaints, the Natwerk gang brought it in the lost and found auction and put it back that very same night.
They sum up their ethos as: “to be original, create the right vibe and leave a big smile” and they certainly stay true to their principles. We can’t wait to see what the come up with next.
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- This is Jane: a charming photo series that displays the empowerment of women
- Brooklyn-based illustrator Aaron Fernandez’s fluorescent editorial commissions
- London-based designer Laura Jouan’s well-considered, monochrome portfolio
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- Legs 11: artist Alfie Kungu’s comically long-trousered figures
- Wes Anderson directs H&M Christmas advert starring Adrien Brody
- The New Look: Looking back at Roundel’s 1980s identity design for British Rail’s Railfreight
- Discussing cinema with Laura Marling on her directorial debut, Soothing
- London’s first crisp restaurant, Hipchips, launches with branding by Ragged Edge
- Richard Sandler’s street photography conveys the intricacies of city life
- A "stress opus" from cartoonist Nadine Redlich