New Future Graphic: Thank Physics for That

Date
17 November 2011

If you still think science is for geeks then where the heck have you been? It’s come out of its climate-controlled labs and into our televisions, our hearts, and now even our pubs. New Future Graphic have produced these brilliant beer mats for a campaign run by The Institute of Physics, each of which features a poser like “How many cassettes would you need to tape all the songs on a 32 GB MP3 player?” The technology involved in getting the answers may be all shiny and new but the graphics are deliciously retro and bring the campaign to life in a bold, eye-catching but not patronising way.

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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