Caterina Bianchini on her three processes when designing posters

Scottish-born, London-based designer Caterina Bianchini joined us at December’s Nicer Tuesdays at the tail end of last year, taking us through the process behind her work which filtered into See You At The Dance, a recent book compiling her poster work.

Caterina began her talk by showing her overall process for creating work, whether it be for a club night or a commercial client. Coining her own way of thinking titled “The art of seeing” from the influence of John Berger’s Ways of Seeing and Bruno Manari’s Art as Design, to lead the work from a conceptual point of view.

When it comes to the more logistical ways of working, Caterina then went on to explain the three methods she applies to graphic design. The first key thing you can expect from a piece by her is the personification of type where she’ll think “about typography as if it was a person”. From there she’ll work on the layers, “building up type and juxtaposing it against colour blocks” and finally adding a touch of charisma to pull it together as it’s “one of the main things I try to use and showcase in all my work.”