Nicer Tuesdays

Nicer Tuesdays: See Katrin Baumgarten's talk from our Prank-themed Nicer Tuesdays!

Posted by It's Nice That,

First up in our prank-themed Nicer Tuesdays talks is Katrin Baumgarten, senior interaction designer at Hirsch & Mann. Katrin spoke to us about the agency’s work for Red Stripe tripping out an east London corner shop to become a full-blown musical instrument. She explained that although it was an amazing brief both time and money were tight, and the challenge came in creating the magic, which meant “hiding as much of the technology as you possibly can.” She also revealed that because of various practical and legal considerations the special effects could not be automatically triggered, and so she and her team holed-up hidden away in the shop for the duration to help create the experience.

Park Communications

Founded in 1991, Park Communications is considered by many to be London’s preeminent printer. With a roster of both corporate and cultural clients, Park is a one-stop-shop to translate, artwork, print and bind literature of many different kinds, from the finest coffee table books and catalogues, through FTSE annual reports, to niche market magazines and brochures. Working closely with clients to develop bespoke creative solutions, Park’s reputation is built on the highest quality, reliability and flexibility.

They have brought their professionalism to both our Printed Pages magazine and the It’s Nice That Annual 2013, and we look forward to working with them in 2014 and beyond. To contact Park, email Alison at a.branch@parkcom.co.uk or via the website www.parkcom.co.uk.

  • Nicertuesdays-march-1288

    Katrin on stage at Nicer Tuesdays

  • Katrin_2

    Katrin’s brief from Red Stripe

  • Katrin_1

    Some of the mechanics behind the prank

Nice

Posted by It's Nice That

The It’s Nice That byline is used on posts that relate to the site in general, specific announcements or pieces where there is no clear single author. Contact us using the email address below if you have questions, feedback or complaints.

Most Recent: Nicer Tuesdays View Archive

  1. List

    At last night’s Nicer Tuesdays we were treated to four varied but equally enlightening talks on different aspects of the art and craft of photography.

  2. List

    At August’s storytelling-themed Nicer Tuesdays, we were joined by founders and hosts of The Butcher’s Apron podcast, Emma Gibson and Nadine Monem. They came together after realising “that all the best stories were the ones we told and retold down the pub” and wanted to carve out a radio space in which these tales could live.

  3. List

    At last month’s Nicer Tuesdays the brilliant Ken Wong of ustwo gave us a terrific insight into how narrative informed and permeated the studio’s hugely popular Monument Valley game. “There is no blowing things up or high scores,” Ken explained, “just geometry and impossible architecture and forgiveness.”

  4. Nicer_tuesdays_photography_list_image

    This month’s Nicer Tuesdays event sees us bring together four photographers who approach the discipline in unique and inspiring ways.

  5. List

    At last month’s storytelling-themed Nicer Tuesdays, we were joined by actor and director Gabriel Bisset-Smith freshly arrived back in London from the Edinburgh Festival. He gave us an entertaining insight into how his approach “of picking up elements as you go along” plays out in practice. Inspired by a messy break-up but without “a video camera or any money..and depending on budget, cast and when people were available” he showed how the initial ideas evolved into an intriguing end-product; at times funny, at times unsettling and always perceptive about our relationship with photographs, and each other.

  6. List

    Last month our Nicer Tuesdays event focused on storytelling, with four speakers tackling how this much overused idea informs and inspires their work. Illustrator Kyle Platts, one of our absolutely favourite creatives, explained that life “is a sandwich filling between two baps of infinity” and so storytelling is our response to this, as a way of passing on experience from generation to generation.

  7. Nicertuesdays-august-6334

    It was only last month that Stefan Sagmeister called out the creative industries’ infatuation with the idea of storytelling as “bullshit.” But as a prevalent presence in many people’s work, we felt it was the perfect theme for last night’s Nicer Tuesdays in partnership with Park Communications.

  8. Nicertuesdays-july2014-2325

    Next up in out travel themed Nicer Tuesdays talks is Chris Coe, who founded Travel Photographer of the Year “after a day of frustration talking to commissioning editors who were only interested in bog-standard photography.” He explained how the award has grown massively over the past 12 years to the point that he now reviews around 20,000 annual submissions and nearly 50,000 people saw the exhibition in London last year. He also showed that travel photography is “not just pretty pictures” but rather a broad spectrum “limited only by the scope of the photographer’s imagination.”

  9. Nicer_tuesdays_storytelling_(park)_list_image

    This month we are joined by four creatives who are exploring the art of storytelling in unique and inspiring ways.

  10. Nicertuesdays-july2014-2431

    Next up in the talks from our travel-themed Nicer Tuesdays is reportage illustrator Olivier Kugler. Olivier was hooked on drawing since receiving a Tintin book when he was seven, although his dad’s attempts to encourage him to sketch outdoors came up against his desire “only to draw superheroes.” Now Olivier has established a practice for creating compelling visual narratives which use individuals’ lives to tell bigger stories. “I don’t draw spectacular things but I love little details,” Olivier said, and you could see that in the way his pen picked out the Pope calendar in the flat of a former Mafia boss, or the heartbreaking trivialities in a refugee camp.

  11. Nicertuesdays-july2014-2387

    First up in our travel themed Nicer Tuesdays talks is Chris Vickers from She Was Only, the studio that has just taken over the design of “nomadic travel and culture journal” boat magazine. Chris explained how previously “each issue felt like a different publication entirely to reflect the cities being featured” and so his team worked on creating something more consistent. Changing the masthead, the format, the type choices and the way photography was used, She Was Only wanted a look and feel that could bounce off the feature city (Lima in Issue 7) while retaining an overall elegance and clarity.

  12. Nicertuesdays-july2014-2387

    Last night’s travel-themed Nicer Tuesdays took us to the motorways of Iran and the beaches of northern Iceland, and from the Namibian desert to the streets of Lima all without leaving east London. Our four speakers all shared very different insights into how their work is shaped by changing geographical backdrops.

  13. Nicertuesdays-outerspace-8231

    Next up in the talks from our outer-space themed Nicer Tuesdays is illustrator Ben Newman. Ben was inspired to create a space book after seeing the dull offerings in the bookshop where he once worked, and by “the sense of fascination and wonder” in the illustration-heavy books produced before man walked on the moon. Ben worked with his physicist friend Dominic Walliman to create Professor Astro Cat’s Frontiers of Space, and spoke about the challenges of making something both scientifically robust and simple enough for his target audience. Borrowing the four-colour print process from the space books of old, his became a huge hit and has been translated into nine languages.