First up in our prank-themed Nicer Tuesdays talks is Katrin Baumgarten, senior interaction designer at Hirsch & Mann. Katrin spoke to us about the agency’s work for Red Stripe tripping out an east London corner shop to become a full-blown musical instrument. She explained that although it was an amazing brief both time and money were tight, and the challenge came in creating the magic, which meant “hiding as much of the technology as you possibly can.” She also revealed that because of various practical and legal considerations the special effects could not be automatically triggered, and so she and her team holed-up hidden away in the shop for the duration to help create the experience.
Founded in 1991, Park Communications is considered by many to be London’s preeminent printer. With a roster of both corporate and cultural clients, Park is a one-stop-shop to translate, artwork, print and bind literature of many different kinds, from the finest coffee table books and catalogues, through FTSE annual reports, to niche market magazines and brochures. Working closely with clients to develop bespoke creative solutions, Park’s reputation is built on the highest quality, reliability and flexibility.
They have brought their professionalism to both our Printed Pages magazine and the It’s Nice That Annual 2013, and we look forward to working with them in 2014 and beyond. To contact Park, email Alison at firstname.lastname@example.org or via the website www.parkcom.co.uk.
- Hilarious send-up of selfie culture from Mercedes-Benz, Justin O'Shea and Jayne Min
- Mattis Dovier tracks the painful metamorphosis of man into machine in his new short
- Class A Marketing analyses the advertising techniques of drug dealers
- Yuri Suzuki's new invention lets users turn any object into a functioning musical instrument
- Snøhetta develops a “tribal language” for Høyskolen Kristiania School
- Work, build and don’t whine: historic portrayals of women in art and design
- Anna Ginsburg explores sex and female orgasms in this hilarious animation (NSFW)
- Arne Svenson’s portraits of his New York neighbours taken through apartment windows
- The Co-op returns to its old “clover leaf” logo from the 1960s
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- Ace new Laura Callaghan work calls BS on the idea that we can be "whatever we want to be"
- The new Sagmeister & Walsh website has a live feed from a snake enclosure and a new naked photo (NSFW)