First up in our prank-themed Nicer Tuesdays talks is Katrin Baumgarten, senior interaction designer at Hirsch & Mann. Katrin spoke to us about the agency’s work for Red Stripe tripping out an east London corner shop to become a full-blown musical instrument. She explained that although it was an amazing brief both time and money were tight, and the challenge came in creating the magic, which meant “hiding as much of the technology as you possibly can.” She also revealed that because of various practical and legal considerations the special effects could not be automatically triggered, and so she and her team holed-up hidden away in the shop for the duration to help create the experience.
Founded in 1991, Park Communications is considered by many to be London’s preeminent printer. With a roster of both corporate and cultural clients, Park is a one-stop-shop to translate, artwork, print and bind literature of many different kinds, from the finest coffee table books and catalogues, through FTSE annual reports, to niche market magazines and brochures. Working closely with clients to develop bespoke creative solutions, Park’s reputation is built on the highest quality, reliability and flexibility.
They have brought their professionalism to both our Printed Pages magazine and the It’s Nice That Annual 2013, and we look forward to working with them in 2014 and beyond. To contact Park, email Alison at firstname.lastname@example.org or via the website www.parkcom.co.uk.
- Activism, raving and vintage cookbooks – highlights from Nicer Tuesdays June
- Patrick Savile’s dreamy designs draw from 70s airbrush art, Roger Dean and Turing patterns
- Illustrator Nathan Cowdry depicts an unusual dialogue between two strangers in his new comic, Shiner
- Our round-up of this year’s UK grad show identities and show designs
- Nathalie du Pasquier opens first solo show in UK for almost 25 years
- Photographer Ian Kenneth Bird shares his top photobooks
- Alex Norris’ hilarious three-panelled webcomics are universally appealing
- Pigalle, Ill-Studio and Nike have redesigned the Paris Duperré basketball court
- Leipzig graphic design studio Lamm & Kirch on their shared ethos
- Instagram co-founder Mike Krieger on how to stand out
- From Lemon Twigs to Laura Marling: Hollie Fernando’s painterly photography folio
- Why materials matter: Seetal Solanki on the Grenfell Tower tragedy