First up in our prank-themed Nicer Tuesdays talks is Katrin Baumgarten, senior interaction designer at Hirsch & Mann. Katrin spoke to us about the agency’s work for Red Stripe tripping out an east London corner shop to become a full-blown musical instrument. She explained that although it was an amazing brief both time and money were tight, and the challenge came in creating the magic, which meant “hiding as much of the technology as you possibly can.” She also revealed that because of various practical and legal considerations the special effects could not be automatically triggered, and so she and her team holed-up hidden away in the shop for the duration to help create the experience.
Founded in 1991, Park Communications is considered by many to be London’s preeminent printer. With a roster of both corporate and cultural clients, Park is a one-stop-shop to translate, artwork, print and bind literature of many different kinds, from the finest coffee table books and catalogues, through FTSE annual reports, to niche market magazines and brochures. Working closely with clients to develop bespoke creative solutions, Park’s reputation is built on the highest quality, reliability and flexibility.
They have brought their professionalism to both our Printed Pages magazine and the It’s Nice That Annual 2013, and we look forward to working with them in 2014 and beyond. To contact Park, email Alison at email@example.com or via the website www.parkcom.co.uk.
- A treasure trove of goodies, it’s Best of the Web!
- Donald Sanger illustrates a grotesque and humorous version of humanity
- Photographer Joshua Osborne takes a closer look at Havana’s male subcultures
- Friday Mixtape: Ghostpoet’s “drum worship mix” for all your percussive needs
- Yann Kebbi’s chaotic pencil drawings depict various forms of catastrophe
- Viva MS Paint: illustrators pay tribute to (the now saved) program
- The New York Times Magazine’s new cover is actually a painting
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- “It needs to be normalised that women masturbate”: meet illustrator Jordyn McGeachin
- Life through the lens of enchanting photographer Vicki King
- Six months in the (enviable) life of photographer Ryan Lowry
- We get to know hilarious and thoughtful illustrator, Ruby Etc