Next up in our Nicer Tuesdays magazine-themed talks is editor of The Independent Magazine Will Dean. Will spoke to us about the titles which have influenced his approach to the all-important cover decisions, referencing Bloomberg Businessweek‘s creative director Richard Turley for his wholly unique approach. He showed the audience some of his favourite covers, one of which was for the royal christening. “I managed to convince them that the best way for us to cover the royal christening was to hire the country’s best Kate Middleton lookalike, get a baby, and put them both in haute couture dresses…” The resulting image is impressive, to say the least. “I mean, I think we got away with it” he laughed. Will also revealed the dissatisfaction that comes from working on a weekly supplement – “the very fast turnaround means that arguably you’re never really happy with what you end up with” – and suggested that it’s this dissatisfaction which drives the progression of any publication.
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They have brought their professionalism to both our Printed Pages magazine and the It’s Nice That Annual 2013, and we look forward to working with them in 2014 and beyond. To contact Park, email Alison at email@example.com or via the website www.parkcom.co.uk.