Nina Kazanova creates a tropical identity for virtual reality festival

Nina Kazanova captures the virtual world perfectly in the identity she’s created for Token, a virtual reality festival of the arts that focuses on new technologies and how they manifest themselves in our environment. While I’ve had trouble working out whether this Moscow-based festival even exists in the real world, it’s a great project that references the kind of futuristic imagery seen in the 80s and 90s with a fluorescently tropical palette of pinks, purples and greens.

Slick, silhouetted figures, animals and shapes dance across Nina’s identity and there’s a consistent focus on the visuals with information kept to the edges in neat type. From posters to pencils, this identity could’ve easily looked crude and like a pastiche of so many internet and virtual-based things we’ve seen before but Nina’s clever composition and ability to allude to the bizarre creates a sophisticated computer-themed branding. The tiny GIFs set within an old computer screen are a lovely touch and take us back to a time where virtual reality still felt like a concept as opposed to the next logical step.