Fabulous hoof-centric designs for Asinello Press

Date
27 February 2015

We often discuss the importance of a decent-looking site in presenting creative work, but until we received Francesco Zorzi’s latest missive, we didn’t realise just how much we were into well-presented emails. A lovely GIF and an irresistible typeface led us to the Italy-born, Amsterdam-based designer’s site, No Rocket, which further cemented his reputation as a man with a very discerning eye indeed. The project we admired the most is this logo for Genoan publisher Asinello Press, taking an illustration of a hoof as its motif.

The identity was created by Giovanni Pezzato, and the publisher produces experimental, low budget, short print-run publications with artists and architects, created using only manual processes and traditional technologies. The hoof image, illustrated by Francesco, is not only cute, but very smart in the way it inherently suggests traditional technologies and the physical act of printing. Keep those pretty emails coming, Francesco!

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Francesco Zorzi: Asinello Press

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Francesco Zorzi: Asinello Press

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Francesco Zorzi: Asinello Press

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Francesco Zorzi: Asinello Press

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Francesco Zorzi: Asinello Press

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About the Author

Emily Gosling

Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.

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