Advertising: Wieden+Kennedy Portland explore the world's largest model railroad

Date
18 February 2014

To show off the latest features in Sony’s new lens-style QX100 camera-phone, Wieden+Kennedy Portland have put together a stonker of a campaign that combines childlike wonderment with cutting-edge miniature film-making.

The camera is designed to integrate wirelessly with your phone, meaning you can use it remotely and thus do all kinds of cool stuff with it. To demonstrate, the W+K team took a trip to the world’s largest model railroad, Northlandz in New Jersey, capturing the strange miniature landscapes from the vantage point of a moving train, a clock tower and various other landmarks on the fictional map.

You can explore the whole town online from separate—together.com, where you’ll also find a fantastically endearing making-of film. Enjoy!

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Wieden+Kennedy Portland: Northlandz (still)

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Wieden+Kennedy Portland: Northlandz (still)

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Wieden+Kennedy Portland: Northlandz (still)

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Wieden+Kennedy Portland: Northlandz (still)

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Wieden+Kennedy Portland: Northlandz

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Wieden+Kennedy Portland: Northlandz

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Wieden+Kennedy Portland: Northlandz

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Wieden+Kennedy Portland: Northlandz

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About the Author

James Cartwright

James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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