• P-gagarin-fjodor

    Atelier van Wageningen: Gagarin Fjodor for Novo Typo

Dutch studio Atelier van Wageningen launch superb new typefoundry Novo Typo

Posted by Rob Alderson,

Talk to some people about typography and their little faces glaze over, a mixture of bemused boredom and slight fear playing across their emotions. But they don’t know what we know and it’s up to us converts to explain how fonts can be fascinating. A good place to point them to would be the new Novo Typo typefoundry just launched by Amsterdam graphic design studio Atelier van Wageningen.

The Dutch have not only opened up their archives with a host of interesting typefaces both self0initiated and designed for specific projects, it also provides a useful bit of backstory as to how and why these fonts came into being. Sometimes it’s relatively straightforward – inspiration comes from eastern European toilet doors (Sjablony) or " an homage to the anonymous typefaces we know from old printers before the offset era" (Plakaty). But elsewhere it’s somewhat more complex, as with the extraordinary range of fonts inspired by individual members of the family of Yuri Gagarin, the first man in space (indeed an interest in cosmology runs throughout).

This is definitely worth checking out.

  • P-gagarin-leonora

    Atelier van Wageningen: Gagarin Leonora for Novo Typo

  • P-gagarin-taniyah

    Atelier van Wageningen: Gagarin Taniyah for Novo Typo

  • P-gagarin-anna

    Atelier van Wageningen: Gagarin Anna for Novo Typo

  • P-sjablony

    Atelier van Wageningen: Sjablony for Novo Typo

  • Typespecimen-sjablony

    Atelier van Wageningen: Sjablony (character set) for Novo Typo

  • P-plakaty

    Atelier van Wageningen: Plakaty for Novo Typo

  • Character-set-plakaty

    Atelier van Wageningen: Plakaty (character set) for Novo Typo

  • P-louis

    Atelier van Wageningen: Louis for Novo Typo

  • Typespecimen-louis

    Atelier van Wageningen: Louis (character set) for Novo Typo

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.