What does the digital studio love-child of Ryder Internet Archeology Ripps and Jonathan Vingiano look like? OKFocus – a remarkably ingenious portfolio of web wonders and playfully professional design solutions for the most contemporary of internet thinkers.
Proving “interfacing” does not have to be as lame as it sounds, OKFocus have a particularly viral sense of humour with the “STUFF WE’VE MADE FOR YOU!” section of their site featuring the compulsive likes of ARTorNOT (on a scale of one to ten, viewers decide if something is art a la customer feedback questionnaire) or the useful, self-explanatory, Is the L Tain F*cked? (today? “Nope”).
They are also distractingly effective at applying this sort of thing for brands too, with the difference between their personal and commercial work being a satisfyingly fuzzy area. For example, if you haven’t played on Tug of Store for Svpply, the “real time game where coolness is decided through clique democracy” then your time on the web has been wasted. Other notable projects from “PEOPLE WE’VE MADE THNGS FOR!” include Google and MOCA (the Land Art map we featured here last week) and the New Museum.
Finally, there are so many brilliant devices coming out of their “lab” section, like cursors that are actually magnifying glasses or a depth of field that changes as your mouse moves, which look like fun but are not useless at all when you take into account their applicability to commerce, social opinion via interaction and generally to communicate an interesting and original idea as to how a viewer might experience content.
- Meet the speakers: Hollie Fernando, Andrew Rae, Raine Allen-Miller and Random International
- Political illustrator Ellie Foreman-Peck on her unfortunately abundant Trump back catalogue
- Deep Throat Studio, a graphic design practice with a name and portfolio to grab your attention
- Photographer David Gomez Maestre captures the romance of sun-blushed landscapes
- ECAL grad Jean-Vincent Simonet’s “totally twisted” image-making
- Benedict Brink is shaking up fashion photography
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- Life through the lens of enchanting photographer Vicki King
- The New York Times Magazine’s new cover is actually a painting
- Illustrator Ram Han’s Alice in Wonderland dreamscape
- Ikea uses ASMR technology in 25-minute, tingle inducing advert
- Designs of the Year 2017 shortlist includes Wolfgang Tillmans’ Remain campaign, the Refugee flag and Me & EU