OK-RM creates beautiful, effective Antenne Books identity

A beautiful identity for a beautiful bookstore, OK-RM’s designs for Antenne Books manage to combine pared-back modernity with an established, refined look and feel. The bold typographic approach enhances Antenne Books’ products existing reams of superb imagery, drawing on its bank of publications on art, photography, design, illustration, theory, writing, fashion and culture.

The identity is used across physical touchpoints, such as stationery and packing materials, as well as a refreshingly beautiful and easily navigable website. “The main objective of the project is to provide Antenne with a clear and functional platform for displaying and offering its publications to a growing audience,” says OK-RM. “The expression of this function is rooted in primary simplicity, evident in the colour palette and navigational devices. This same attitude inspires the new acronym AB.C deriving from ‘Antenne Books’ and also the ‘dot com’ – a signal to the digital-centric offer.”