Work / Music

Music Video: What’d happen if Olimpia Zagnoli’s illustrated characters came to life?

Olimpia Zagnoli is an illustrator we’re fond of. Her application of bold shapes and bright colours to elucidate the subtlest of social observations is right up our street, and it turns out to be exactly the kind of work which translates easily to public places, as she proved last year witht his cool project. So what happens then when an illustrator this talented turns her hand to art direction, and applies the same rules to moving picture?

Well, this does. Italian band Green Like July got Olimpia on board to make the video for their new single, and she decided to utilise the opportunity to visualise what might happen if her illustrations came to life and started dancing around the studio. The results are pretty delightful; figures clad in geometric shapes like dolls cut out from a sheet of paper dance in time to the music, possessing equal parts awkward rhythm and funny disunity. Olimpia cites Oskar Schlemmer’s Das Triadische Ballet and Picasso’s work with the Ballets Russes as her influences, and while we can’t pretend to fully understand what those references imply, we do know that we like it.

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Olimpia Zagnoli: Green Like July

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Olimpia Zagnoli: Green Like July

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Olimpia Zagnoli: Green Like July

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Olimpia Zagnoli: Green Like July

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Olimpia Zagnoli: Green Like July

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Olimpia Zagnoli: Green Like July