Work / Film

Mac Premo and Oliver Jeffers create brilliant opening film for TED 2013

The commission to create the opening video for the TED 2013 conference must have been a daunting one, but illustrators Oliver Jeffers and Mac Premo have smashed it out of the proverbial park. It starts gently with some lingering close-ups of a strange TED branded piece of furniture which then reveals itself to be a flipboard. As the music builds to a crescendo we are bombarded with names and visuals and ideas in a way that leaves you slightly breathless. It’s not just a really beautiful execution either – it also feels very on-brand, capturing what people love about TED in terms of its almost overwhelming weight of interesting and inspiring content.

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Oliver Jeffers and Mac Premo: TED 2013 opening film (still)

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Oliver Jeffers and Mac Premo: TED 2013 opening film (still)

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Oliver Jeffers and Mac Premo: TED 2013 opening film (still)

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Oliver Jeffers and Mac Premo: TED 2013 opening film (still)

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Oliver Jeffers and Mac Premo: TED 2013 opening film (still)