Mac Premo and Oliver Jeffers create brilliant opening film for TED 2013

Posted by Rob Alderson,

The commission to create the opening video for the TED 2013 conference must have been a daunting one, but illustrators Oliver Jeffers and Mac Premo have smashed it out of the proverbial park. It starts gently with some lingering close-ups of a strange TED branded piece of furniture which then reveals itself to be a flipboard. As the music builds to a crescendo we are bombarded with names and visuals and ideas in a way that leaves you slightly breathless. It’s not just a really beautiful execution either – it also feels very on-brand, capturing what people love about TED in terms of its almost overwhelming weight of interesting and inspiring content.

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    Oliver Jeffers and Mac Premo: TED 2013 opening film (still)

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    Oliver Jeffers and Mac Premo: TED 2013 opening film (still)

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    Oliver Jeffers and Mac Premo: TED 2013 opening film (still)

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    Oliver Jeffers and Mac Premo: TED 2013 opening film (still)

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    Oliver Jeffers and Mac Premo: TED 2013 opening film (still)

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.