Mac Premo and Oliver Jeffers create brilliant opening film for TED 2013

Date
1 March 2013

The commission to create the opening video for the TED 2013 conference must have been a daunting one, but illustrators Oliver Jeffers and Mac Premo have smashed it out of the proverbial park. It starts gently with some lingering close-ups of a strange TED branded piece of furniture which then reveals itself to be a flipboard. As the music builds to a crescendo we are bombarded with names and visuals and ideas in a way that leaves you slightly breathless. It’s not just a really beautiful execution either – it also feels very on-brand, capturing what people love about TED in terms of its almost overwhelming weight of interesting and inspiring content.

Above

Oliver Jeffers and Mac Premo: TED 2013 opening film (still)

Above

Oliver Jeffers and Mac Premo: TED 2013 opening film (still)

Above

Oliver Jeffers and Mac Premo: TED 2013 opening film (still)

Above

Oliver Jeffers and Mac Premo: TED 2013 opening film (still)

Above

Oliver Jeffers and Mac Premo: TED 2013 opening film (still)

Share Article

About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.