This week assistant editor James Cartwright suggests that the reason for Google’s logo redesign success is that people trust them as a brand and respect the service they provide. But is he wrong? As ever we welcome your comments below…
Last week the world’s most visited website unveiled a logo refresh of no small significance that dragged them aesthetically into the here and now and aligned the brand’s core identity more closely with that of its products. Response so far has been incredibly positive and, unlike many of its competitors, the company in question has avoided any of the usual backlash that we’ve come to associate with the overhaul, refinement or just plain change of an identity.
Where previously there was skeumorphism aplenty, drop shadows on each letterform and a slightly ungainly balance of primary colours (plus one secondary) the update has flattened the logo completely, redrawn the typeface to appear more contemporary and refreshed the colour palette to be slightly easier on the eye. It looks good.
Just to be clear though, we’re talking about Google here, not Yahoo, and that’s undoubtedly the reason for the almost unanimous support of their redesign.
Google is a brand that we believe in – the collective we; more or less everyone on earth – who dedicate time and money into refining and developing their service, who produce products that constantly attempt to push boundaries and who generally seem to have made our lives that much easier in their 15 years, to the point that we’re prepared to forgive their lapses in tax payment and shifting attitudes towards data protection.
As a result we can get on board with a redesign of their logo. The changes feel considered, balanced and motivated by a strong set of brand values and guidelines. The change wasn’t necessary per se, but they’ve invested in it anyway to give their users a more cohesive experience overall; and you can’t really fault that. Compared to Yahoo’s desperate attempt to seem relevant in an online world they seem not to understand, Google’s redesign seems honest, humble (they’ve not even put out a press release) and well-timed. Marissa Mayer must be seething. Nice one, Google!
- Hey presto, it's Best of the Web!
- Paris-based Studio Jimbo creates "impact and power" with punchy poster designs
- Minju An's oddly sinister illustrations depict strange characters and floating bread
- Friday Mixtape: Warpaint's Glastonbury picks
- Karifurav Caihua’s weirdly erotic Japanese-inspired illustrations
- High octane Nike China animation gets kids to wear their bandages as a “badge of honour”
- “Evolve or die”: Bloomberg Businessweek creative director Rob Vargas on the magazine’s redesign
- Southbank Centre visual identity redesigned by North, to be a “confident masthead” for the institution
- Photographer Khadija Saye has died in the Grenfell Tower fire, her family confirm
- The Buzzfeed redesign: UK art director Tim Lane talks us through his seven-month overhaul
- Alex Norris’ hilarious three-panelled webcomics are universally appealing
- Fresh Yale grad Franci Virgili applies an academic approach to graphic design