The Olympics is only a few months away and you can already feel the growing testiness from commuters, their rush hour veins pulsing with dread and fear. With the ensuing craziness hitting the capital, an influx of promotional material and olympic tributes are sure to engulf us. So to remind us how this kind of design can be done (to perfection) is Otl Aicher; pioneer of graphic design during the 20th Century and creator of the visual identity for the 1972 Munich Olympics – which, luckily for us, has been collated by seemingly anonymous gatherers.
The colour blocking with soft secondary shades layered on top of each other with sparse text is a winning combination. It’s clean and so simple and sophisticated it just makes you wonder why everything else can’t be designed as beautifully. This work is timeless and though I could gush about it all day I’ll instead let you gaze upon the wonder of some posters from the events – but I urge you to check out the rest of this website as it’s a gold mine for fantastic promotional material and memorabilia.
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- Hayley Louisa Brown on travelling to Memphis as part of Ace & Tate's Creative Fund
- Photographer Roe Ethridge’s images blur the lines between commercial and sentimental
- Thomas Prior captures a Mexican festival involving exploding sledgehammers
- The misty-eyed and delicate pencil marks of Lee Kyutae
- Build’s brand identity for product design brand Plæy mirrors its playful and modular designs
- Wes Anderson directs H&M Christmas advert starring Adrien Brody
- The New Look: Looking back at Roundel’s 1980s identity design for British Rail’s Railfreight
- Discussing cinema with Laura Marling on her directorial debut, Soothing
- London’s first crisp restaurant, Hipchips, launches with branding by Ragged Edge
- Richard Sandler’s street photography conveys the intricacies of city life
- A "stress opus" from cartoonist Nadine Redlich