The Olympics is only a few months away and you can already feel the growing testiness from commuters, their rush hour veins pulsing with dread and fear. With the ensuing craziness hitting the capital, an influx of promotional material and olympic tributes are sure to engulf us. So to remind us how this kind of design can be done (to perfection) is Otl Aicher; pioneer of graphic design during the 20th Century and creator of the visual identity for the 1972 Munich Olympics – which, luckily for us, has been collated by seemingly anonymous gatherers.
The colour blocking with soft secondary shades layered on top of each other with sparse text is a winning combination. It’s clean and so simple and sophisticated it just makes you wonder why everything else can’t be designed as beautifully. This work is timeless and though I could gush about it all day I’ll instead let you gaze upon the wonder of some posters from the events – but I urge you to check out the rest of this website as it’s a gold mine for fantastic promotional material and memorabilia.
- Four photographers explore life in London's liminal spaces
- It's Nice That visits the Turner Prize
- Our Favourite Places is promoting the creative wealth of innovative Sheffield
- Meet tarot-obsessed Gucci illustrator Jayde Fish
- Julia Autz documents Transnistria, a country steeped in Soviet nostalgia
- Felicity Marshall, the illustrator merging editorial and fashion design
- “Nymphomaniac” photographer Casper Sejersen's explosive images
- Anja Wicki's sarcastically sweet comic illustrations
- Logo Pizza is selling 50 ready-made logos that increase in price with each one sold
- Google and INT Works commission 19 illustrators to create over 500 works for Allo app launch
- The Gentlewoman’s art director, Veronica Ditting gives us a peek at her bookshelf