• Top-2

    Esther Li: Øyafestivalen Identity

Graphic Design

Graphic Design: This identity for Norway's Øyafestivalen is all about angles

Posted by Maisie Skidmore,

Graphic design briefs at university often send students skating rabidly across the internet in search of a company in dire need of a new identity, or artists whose work merits a hypothetical book design, but it’s comparatively rare that they do such a good job of the project that we mistake it for a real one.

Such was the case with Esther Li, a Brooklyn-based designer who created a hypothetical identity for Norway’s Øyafestivalen. Inspired by the ruins and cut rock which exist in Medieval Park in Oslo where the festival takes place, Esther created a typeface filled with angles and gradients to recreate the effect of lights, and the corresponding stationery, logo and website use the same idea to excellent effect. Student project or not, we really liked Esther’s work! Here’s hoping Øyafestivalen get in touch with her about next year’s identity…

  • 2

    Esther Li: Øyafestivalen Identity

  • 3

    Esther Li: Øyafestivalen Identity

  • 6

    Esther Li: Øyafestivalen Identity

  • 4

    Esther Li: Øyafestivalen Identity

  • 5

    Esther Li: Øyafestivalen Identity

  • 8

    Esther Li: Øyafestivalen Identity

  • 7

    Esther Li: Øyafestivalen Identity

Ms-300

Posted by Maisie Skidmore

Assistant Editor Maisie joined It’s Nice That fresh out of university in the summer of 2013 and has stayed with us ever since. She has a particular interest in art, fashion and photography and is a regular on our Studio Audience podcast. She also oversees our London listings guide This At There.

Most Recent: Graphic Design View Archive

  1. List

    When it comes to a trendy commission, a restaurant in east London that serves everything on the bone is right up there. Credit is due then to Burgess Studio, whose identity for the eatery doesn’t take itself too seriously. Built around a nice typographic wordmark and the simple idea of making the all-important bone into a smile, the look and feel rolls out seamlessly across everything from bags to cups, menus to the website. It’s simple, it’s striking and it steers well clear of some kind of terrible hipster overload, all of which is to be very much commended.

  2. List

    It’s been a while since we last checked in with Stockholm-based Bedow studio but there’s a host of new work to enjoy over on their site as ever. I was particularly drawn to their ongoing collaboration with Essem Design, “a Swedish manufacturer of artisanal hallway interiors.” Bedow used a refreshingly straightforward way in to what might seem like rather a niche product, building an identity around the Swedish words for “hello” and “goodbye” – the utterances most commonly heard in a hallway.

  3. List

    Producing graphic collateral for one of the world’s largest international contemporary art fairs is a brief that would have some graphic design studios quaking in their boots, but when London-based Studio Frith was approached by Frieze Art Fair they accepted with relish.

  4. List

    “Churn out” always sounds like a derisive expression when referring to exceptional creative work, but the prolific nature of some studios means it’s the only one I like to use use to conjure up the relentless mechanical precision with which these studios proceed – and I definitely don’t mean it derisively. And so to Praline, the products of whose churning we’re here to admire.

  5. List

    For graphic design types, the opportunity to run wild with a printer’s various techniques is pretty much the dream brief, and Mexican agency Anagrama have well and truly lived that dream. They were one of seven agencies studios invited to create a notebook with Imprimerie du Marais, and they were given free rein to experiment with effects like hot foil stamping, microembossing, silk screening and sewn binding.

  6. List

    When David Mckendrick told us he was leaving Esquire and setting hop a new venture with Wallpaper* art director Lee Belcher, we were fascinated to see what the fruits of such a top-notch collaboration might look like. Last week we got our answer, when a copy of the new Christie’s magazine came dropping through our letterbox.

  7. List

    When you’re set a challenge by Google’s UXA design team, there’s the expectation for something pretty darn special to be created. Fortunately for Manual, they nailed their brief and created a smart, clean, eye-catching interpretation of Google’s visual language.

  8. List

    It’s a widely-acknowledged fact that Tony Brook and his Spin team can do no wrong – they just design cracking stuff. So imagine our surprise when… no, just kidding, their latest project’s a belter too. Commissioned by Sim Smith, a London-based gallery representing emerging British talent, Tony and his team went about producing a slick, simple, monochrome identity that’s as unfussy as the artists the gallery represents. The logo, website and print collateral are all pleasantly understated, meaning the Sim Smith name won’t ever get in the way of the most important thing – the artists’ work.

  9. List

    Some design cultures outside the UK are very familiar to us, others less so, and it’s always fascinating to get a glimpse into how others are interpreting the visual world, which is why I was immediately drawn to the Prague-based Anymade Studio.

  10. List

    Few figures have impacted on the UK design scene quite like Neville Brody, and this week he announced the launch of Brody Associates, “a boutique studio network” that will specialise in digital, identity design and typography.

  11. List

    Sometimes I can’t help but wonder what our banknotes and coins would look like without Queen Liz’s face slapped all over them. As it looks like that won’t change anytime soon, I instead look to other countries for monetary inspiration.

  12. List

    When a studio with a back catalogue as impressive as Hey’s relaunch their website it’s tricky to know where to start in terms of choosing what aspect of it to cover. Is it the crisp design of their now fully-responsive site, the beautifully conceived identity for a Miami-based jam company that represents the product’s moreishness through the medium of randomly-generated die-cut patterns, or the 500 unique invitations they produced for ArtFad 2014, a contemporary Art and Craft Award? In this instance all of them because, as ever, all of Hey’s work is much too good not to show off.

  13. List

    When it comes to graphic design, there can be many reasons why certain jobs feel particularly pressurised; it may be the tightness of the deadlines, the ambition of the stated objective or the nature of the client. This latter comes in many forms but heritage can weigh very heavily, and when well-respected Berlin-based studio Double Standards were commissioned to overhaul the look of feel of Bauwlet, an architectural magazine that’s been around for 105 years, they appreciated the challenges they faced.