Graphic design briefs at university often send students skating rabidly across the internet in search of a company in dire need of a new identity, or artists whose work merits a hypothetical book design, but it’s comparatively rare that they do such a good job of the project that we mistake it for a real one.
Such was the case with Esther Li, a Brooklyn-based designer who created a hypothetical identity for Norway’s Øyafestivalen. Inspired by the ruins and cut rock which exist in Medieval Park in Oslo where the festival takes place, Esther created a typeface filled with angles and gradients to recreate the effect of lights, and the corresponding stationery, logo and website use the same idea to excellent effect. Student project or not, we really liked Esther’s work! Here’s hoping Øyafestivalen get in touch with her about next year’s identity…
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