Who knew that wine could look so freaking cool! Well, Paul Belford Ltd had an inkling and have redirected their flair for creating beautifully crafted books to devising an elegant, yet modern aesthetic approach for bespoke distributor Waddesdon Wines, the Rothchild’s UK wine merchant. The wine bottles are wrapped in antique-looking maps from the Rothchild’s vineyards in Bordeaux, then packaged in a simple, grey box.
The re-branding of the logo is pleasingly simple, the ‘W’ for Waddesdon is built up by a series of dots – also meant to look like a bunch of grapes and bottles in a wine rack. Martin Brown of Paul Belford Ltd told Creative Review that during shooting they discovered some old, personalised wine bottles: “these, along with the traditional stencil labelling of the cellar racks, became the inspiration for numbering a limited edition brochure with traditional French stencils.”
- From big cats to commuters, Reece Wykes creates characters using the subtlest of details
- Back to the Future: what today's creatives can learn from yesterday's design principles
- Moniker’s crisp and colourful laser cut posters for Designer Fund
- Sexual, surreal and disturbing: the weird work of super-skilled Claudia Maté
- Fashion photographer Marie Zucker widens her scope towards personal photographic travelogues
- Kyle Platts and Andy Baker's animation takes us on a kaleidoscopic trip through the park
- Anna Ginsburg explores sex and female orgasms in this hilarious animation (NSFW)
- Arne Svenson’s portraits of his New York neighbours taken through apartment windows
- The Co-op returns to its old “clover leaf” logo from the 1960s
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- Ace new Laura Callaghan work calls BS on the idea that we can be "whatever we want to be"
- Strange posters and superb typography from Venetian studio Tankboys