Who knew that wine could look so freaking cool! Well, Paul Belford Ltd had an inkling and have redirected their flair for creating beautifully crafted books to devising an elegant, yet modern aesthetic approach for bespoke distributor Waddesdon Wines, the Rothchild’s UK wine merchant. The wine bottles are wrapped in antique-looking maps from the Rothchild’s vineyards in Bordeaux, then packaged in a simple, grey box.
The re-branding of the logo is pleasingly simple, the ‘W’ for Waddesdon is built up by a series of dots – also meant to look like a bunch of grapes and bottles in a wine rack. Martin Brown of Paul Belford Ltd told Creative Review that during shooting they discovered some old, personalised wine bottles: “these, along with the traditional stencil labelling of the cellar racks, became the inspiration for numbering a limited edition brochure with traditional French stencils.”