How do you sum up 40 years of eclectic design excellence in just over three minutes? That was the challenge facing director Christian Carlsson and writers Naresh Ramchandani and Tom Edmonds tasked to produce the celebratory video to mark 40 years of super-agency Pentagram. Reimagining the group as a man, a rogue a legend, they look back at his previous four decades cramming in as many of the big-name campaigns Pentagram’s partners have undertaken in an almost unparalleled joint career.
Some you’ll know as Pentagram work, some you might not have realised was theirs but it’s a mighty impressive run-down and it’s hard not to be taken in by the cheeky charm of the film, which includes the phrases “the therapeutic power of blending” and “a small monkey killed by a falling coconut.”
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