Seriously talented Pentagram mark 40 years with supremely silly video

Date
22 May 2012

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How do you sum up 40 years of eclectic design excellence in just over three minutes? That was the challenge facing director Christian Carlsson and writers Naresh Ramchandani and Tom Edmonds tasked to produce the celebratory video to mark 40 years of super-agency Pentagram. Reimagining the group as a man, a rogue a legend, they look back at his previous four decades cramming in as many of the big-name campaigns Pentagram’s partners have undertaken in an almost unparalleled joint career.

Some you’ll know as Pentagram work, some you might not have realised was theirs but it’s a mighty impressive run-down and it’s hard not to be taken in by the cheeky charm of the film, which includes the phrases “the therapeutic power of blending” and “a small monkey killed by a falling coconut.”

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Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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