The endlessly busy folks over at Pentagram have just completed a new identity for Luminato, a 10-day celebration of music, theatre, dance, visual arts, literature and film in Toronto. The Pentagram team were brought in, under Michael Bierut’s guidance, to transform a previously lacking piece of branding into a more cohesive whole that can be rolled out with subtly different iterations for years to come.
The previous Luminato identity had a distinctly cinematic theme; posters depicting a sprawling illustrated metropolis beneath a burning sunset formed the centrepiece of a corporate-looking campaign, heavily and confusingly dominated by the logo of the event sponsor L’Oreal. Pentagram have replaced this with a simple piece of distinctive branding, using a flexible grid and a number of bright colours across all print collateral, tying the campaign together visually but maintaining sufficient variety for each poster and flyer to feel fresh and unique. There’s also a greater emphasis placed on the performers and artists themselves, using photography in a more logical fashion than their predecessors. Shame it’s in Toronto really, otherwise we’d be there like a shot!
- Brian Griffin's haunting new photography book documents paths that led to the Holocaust
- Japanese designer Tadashi Ueda is back with some ambiguously playful posters
- Great design redressing scuzzy skate aesthetics for new totally rad boardsports mag
- Eric Shaw's abstract looped paintings start as digital sketches
- The Midlands folk who celebrate all-things American, shot beautifully by Tom Martin
- Matthew Brooks documents the eerie homes of mid-century Italian-Canadian immigrants
- A mind full of filthy ideas and creative brilliance: we visit Malika Favre
- The bizarre, twilight world of Berlin-based photographer Maxime Ballesteros
- Wieden + Kennedy Amsterdam and Colophon create typeface that works with the Earth's tilt
- The Anonymous Sex Journal is back, and this issue is all about wanking
- 12-year-old accidentally punches a hole $1.5 million painting
- Ely Dagher’s hypnotic and erotic animated vignettes for Model 86’s EP (NSFW)