A cool, arty and interesting ironing advert? Who'd have thought it!

Date
10 January 2013

Some products are very difficult to market, no how many clever ad types you gather together for some blue-sky thinking, and the iron is probably near the top of that list. Representing the nadir of all household chores, it’s just not very sexy – it essentially just has to blast hot air onto clothes, nothing more, nothing less. Huge kudos then to the folk at Philips in Russia who produced this short, snazzy video showing some kind of ironing maverick pressing faces from famous paintings into a sheet. Gasp at this skill, guess what the artwork is as they take shape and respect the rarity of an interesting, absorbing ironing ad.

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Philips: The Art Of Ironing (still)

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Philips: The Art Of Ironing (still)

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Philips: The Art Of Ironing (still)

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Philips: The Art Of Ironing (still)

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Philips: The Art Of Ironing (still)

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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